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Wednesday, January 22, 2014

Target Security Breach Appears to be Part of Broader Scam, Dyman & Associates Risk Management Projects

NEW YORK — The security breach that hit Target during the holiday season appears to have been part of a broader and highly sophisticated scam that potentially affected a large number of retailers, according to a report published by a global cyber intelligence firm that works with the U.S. Secret Service and the Department of Homeland Security.

The report, made public Thursday by iSight Partners of Dallas, offers more insight into the breach at Target. That attack affected 40 million credit and debit card accounts and led to the theft of personal information, including e-mail addresses and names, of as many as 70 million customers.

The report said a malicious program vacuuming personal data from terminals at store checkout stations was “almost certainly derived” from BlackPOS, a crude but effective piece of software that contained malware scripts with Russian origins.

“The use of malware to compromise payment information storage systems is not new,” the report said. “However, it is the first time we have seen this attack at this scale and sophistication.”

[Reuters reported that on Thursday the U.S. government provided merchants with information gleaned from its confidential investigation into the data breach at Target in a move aimed at identifying and thwarting similar attacks that may be ongoing. ISight helped prepare the report, called “Indicators for Network Defenders,” along with the Department of Homeland Security’s National Cybersecurity and Communications Integration Center, the U.S. Secret Service and the Financial Sector Information Sharing and Analysis Center, an industry security group.]

Starting in June, iSight said it noticed the malicious software codes on the black market, the report said.

Criminals bought the original malware on the black market and then created their own attack method to target retailers’ terminals at store checkout stations, iSight chief executive John P. Watters said.

“It’s less about the malware but more about the sophistication of the attacks,” Watters said in an interview.

The iSight report noted that because this kind of software can “cover its own tracks,” it’s not possible to determine the scale, scope and reach of the breach without detailed forensic analysis.

“Organizations may not know they are infected,” the report said. “Once infected, they may not be able to determine how much data has been lost.”

Last week, Neiman Marcus said thieves stole some of its customers’ payment information and made unauthorized charges over the holidays. At the time, it said it was working with the Secret Service on the breach.


Tuesday, January 7, 2014

Facebook users being the targets by the scammers with PlayStation 4 offers

 The unsuspecting and unwary Facebook users are being lured by cybercriminals with the promises of shiny gadgets. These scammers took advantage of the time when everyone is looking out for last minute deals ahead of Christmas. They are all over where they could defraud busy Christmas shoppers, they were jumping on the bandwagon and offering free gadgets and games on social networking sites in return for personal information.

Kaspersky Lab has seen scammers trying to interest Facebook users with pages on PlayStation 4 offers, and on new Apple iPhones and iPads during the lead up to this festive period and there were even pages about an iPhone 8, which doesn’t exist.

According to Kaspersky, despite the unofficial-looking posts, many are falling for them and lending credence to the scam campaigns. One supposed Christmas competition offering PlayStation 4 consoles had received over 776 shares.

Kaspersky risk management projects Lab notifies public that liking these false Facebook offers could leave them at risk of hacking and malware.

“Scammers use numerous techniques to get people to give away their Facebook logins. Clicking on an email link entitled ‘Facebook Christmas Specials’, for example, could open a fake Facebook portal in which users are required to enter their login details,” warned Kaspersky.

“As the interface appears identical to the real social media platform, users don’t realise what’s happening. Once the victims have entered their details, the hacker has their passwords. As most people tend to use the same password for services such as eBay, Amazon and webmail, this can trigger a dangerous chain reaction.”

Kaspersky said that social media users should never click links that don’t come from trusted parties. Even if a link has been posted from a friend they should still be wary, as that friend may have been hacked.

Monday, January 6, 2014

What is Bitcoin? The virtual currency built on math, hope and hype

Bitcoin is a currency forged through hardcore mathematics and buoyed by promises of financial liberation from banks.  Its climb has been very thrilling.

Many are embracing bitcoin as a viable means of exchange and a valuable investment and it is rapidly increasing.   Since it is free from meddling by central banks and what some view as untrustworthy financial systems.

Satoshi Nakamoto, a pseudonymous programmer, developed the Bitcoin system.  It was released a white paper in 2008 while in early 2009, the network launched uses peer-to-peer software to transfer bitcoins.

Bitcoin is a purely digital currency; basically a secret number that is transmitted from one party to another using public key cryptography.  The people running high-end computers that verify the transactions are called “miners”, they are awarded newly minted bitcoins for their efforts.

One reason why this so called bitcoin is so attractive is that its distance from the established financial system and lack of regulation.  Compare to those virtual currency projects that failed in the past years, bitcoin has so far defied predictions it would meet the same fate.

Bitcoin “seems to resonate quite deeply” with people who don’t trust banks, even if the rosy predictions of its potential are baseless in standard economic theory, said Dick Bryan, a professor with the Department of Political Economy at the University of Sydney.

No one can create an accurate economic model for Bitcoin, and everyone who thinks they can give an explanation is posturing,” Bryan said.

Bitcoin’s early supporters have been very happy since if you bought the virtual currency in early 2011 at US$1 each instead of a new pair of $600 snakeskin cowboy boots, you’d be up roughly $600,000, depending on fluctuating exchange rates.

According to the first report on Bitcoin released Dec. 5, Bank of America Merrill Lynch predicted a value of $1,300 per bitcoin if it becomes a force in e-commerce and money transfers.

It’s easy to be overwhelmed by the numbers.  And when proponents promote Bitcoin from a clever system for transferring value to a potential replacement for government-issued currency, it seems that it has no limit.

“Buy bitcoins now. Take 5 percent of your net worth, and put it into Bitcoin,” said Steve Kirsch[cq], CEO of OneID, a startup that provides encryption services to protect people’s data, at the Future of Money and Technology conference in San Francisco in early December.

“You won’t be sorry,” Kirsch said. “I think for the next few years, any time you buy bitcoins and hold onto them, and then sell it, you’ll make substantial amounts of money. You’ll be so happy.”

Bitcoin is sometimes being confused to a Ponzi scheme.  This is a type of scam where money from new investments is used to pay off a few early investors with the rest skimmed until the scheme goes bust.  But Bitcoin is clearly not a Ponzi scheme, the frenzied get-in-now enthusiasm of late belies the fact that it is a very new and immature software experiment.

Consequently, Bitcoin’s buzz is offset by suspicion, doubt and, occasionally, contempt.

“I’ve always had the view that Bitcoin is a very beta project,” said Evan Schmidt, who runs Buttcoin.org, a mocking blog. “It seems a lot of people are basically saying ‘Get some bitcoins, hold onto them forever and you’ll be rich’.”

He launched Buttcoin.org in mid-2011 after becoming fascinated by the community around Bitcoin — libertarians, scammers, developers, hackers, early-adopters — as well as its embrace by the Silk Road online drugs market.

“There were a lot of weird things that were going on,” Schmidt said.

Buttcoin immortalizes Bitcoin supporters at their most hyperbolic moments, with heavy doses of sarcasm. The blog gets more than 15,000 hits a month, said Schmidt, who said he’s fine with Bitcoin as a speculative play but doubtful of it as a currency.

Bitcoin could have a positive effect for e-commerce.  Similar to a cash deal, once a bitcoin is sent, the transaction can’t be reversed unless the receiver gives it back.   That’s good for merchants, who may end up responsible if someone uses another person’s credit card to pay for goods and the money is reclaimed in what’s known as a “chargeback.”

Moreover, consumers don’t have to submit personal information when sending bitcoins, reducing opportunities for identity theft.

For vendors of illegal goods, Bitcoin is close to perfect. “I think it is one of the best innovations coming from the modern computing era,” said a former Silk Road methamphetamine and heroin dealer, via instant message. The dealer, who confirmed his role in Silk Road, has a strong background in technology and said he’d place Bitcoin high on the list of the most important creations in the last few hundred years.



Saturday, January 4, 2014

Dyman Review: Park Associates, Bluetooth Smart Technology Connects Wearables to any Smartphone or Tablet




Watches, bracelets, gloves and hats, are currently being updated with Bluetooth wireless technology which allows them to collect data and send it back to a smartphone or tablet application. Bluetooth Smart is fast becoming the connectivity solution or wearable technology by appealing to consumers with both wearable sports and fitness trackers.

Bluetooth Smart, an intelligent and power-friendly version of Bluetooth wireless technology, is making wearables accessible for the mass market. The power-efficiency technology was created for devices needing to run off a small battery for an extended period of time and its applications is compatible with any smartphone or tablet. Bluetooth Smart also makes it easy for developers and OEMs to create solutions that will work with the billions of Bluetooth enabled products already in the market.

Friday, January 3, 2014

Dyman Review: Park Associates, Networked Medical Devices to exceed 14 million unit sales in 2018

Firm sees Health Data Gateway as Strategic Investment Focus for device makers, care providers

New digital health research from Parks Associates predicts U.S. unit sales of networked medical devices will exceed 14 million units by 2018, more than five times the sales from 2012. In the report Networked Medical Devices: Innovations & Business Models, analysts attribute multiple factors in driving this market, including an aging population and reforms spearheaded by the Affordable Care Act (ACA).

"The addressable market for networked medical devices includes 68 million Americans with hypertension and 26 million with diabetes," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. "Consumers are also demanding more autonomy in managing their care, which will drive the market in 2014 to improve patients' self-care experience. Network connectivity will enable new business models built on health software and services instead of hardware and consumable sales."



Parks Associates reports networked medical devices, including weight scales, glucometers, and ECGs, will use a variety of networking protocols, such as Wi-Fi, Bluetooth, and ANT+, to enable patient self-care and point-of-care diagnosis.The networking functions on these medical devices create the need to aggregate sensor, test, and behavioral data, so solutions such as Qualcomm Life’s 2Net platform, which aggregates device data and can transmit to the cloud, will become more important in 2014.

"The health data gateway market will garner substantial interest from both device makers and care providers,” Wang said. “Health data will be a hot commodity in this ACA era. Device makers and health data gateway providers, both incumbents and start-ups, will leverage these data to build new revenue opportunities and create new business partnerships."

Parks Associates analysts noted Alere’s acquisition of MedApps adds a cloud-based solution to the company's offerings. Omron Healthcare’s Bluetooth blood-pressure monitor is competing with smartphone-based WiThings’ solution, and Insulet’s OmniPod Insulin Pump will face challenges from San Diego-based Tandem Diabetes Care and U.K.-based CellNovo. In niche device categories such as pulse oximeter and sleep apnea test devices, innovations from incumbents such as Nonim, Masimo, and ResMed and start-ups such as iHealth Labs and NovaSom will broaden the use cases of these devices for both end users and care professionals.

Device categories analyzed in Networked Medical Devices: Innovations & Business Models include weight scale, blood-pressure monitor, glucometer, insulin pump, ECG, pulse oximeter, sleep apnea test, and home INR test.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.


Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, and Smart Energy Summit: Engaging the Consumer.

Thursday, January 2, 2014

Dyman Review: Parks Associates CEO honored at 2014 Legacy Awards

Tricia Parks, Chairman, Founder, and CEO of Parks Associates, was recently recognized by Women in CE as a 2014 Legacy Awards honoree. Other honorees include: Sandra Benedetto, director of product management for THX; Deena Ghazarian, vice president of global sales and strategy for Monster Products; Kathleen Thomas, vice president of domestic sales for AudioQuest; Deb Kassoff of CEA; and Nicole Yelland, director of marketing and communications for Livio.

The organization described this year’s honorees as CE leaders who are committed to innovation, growth, and continuous improvement within the industry.


The 2014 Legacy Awards will take place on January 7, during International CES.

Wednesday, January 1, 2014

Dyman Review: Park Associates, Company

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Since 1986, we have provided research and analysis to companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, consultation, workshops, executive conferences, and annual service subscriptions.

Scope of Research

› Global markets
› Features and differentiation
› Innovations and disruptive technologies
› Market participants and company profiles
› SWOT analysis
› Customer preferences and purchase intentions
› Consumer behavior and usage habits
› Adoption and price sensitivity  
› Consumer segmentation
› Optimal bundles
› Channel dynamics
› Market trends
› Market sizing & forecasts
› Value chain analysis
› Branding

With each category, Parks Associates provides:

>Primary Consumer Research
>Industry and Competitive Analysis
>Focus Groups
>Forecasting and Distribution Analysis
>Strategic Seminars and Workshops
>Executive Conferences
>Custom Projects and Consulting

Events

Parks Associates produces multiple events for industry executives throughout the year.  Our core industry events – CONNECTIONS™: The Digital Home Conference and Showcase – hosts over 500 industry executives each year. CONNECTIONS™ Europe examines digital living issues specific to the European continent, and CONNECTIONS™ Summit at CES reviews the year in digital product and services each year and looks ahead to the major consumer and industry trends.

Parks Associates also hosts research Webcasts every month.

Job Opportunities - We are hiring!

Parks Associates is currently hiring. If you are interested in an opportunity to work for a leading market research firm, please contact Elizabeth Parks today. 

>Research Intern
>Marketing Intern
>Researcher
>Research Analyst
>Research Director
>Marketing Associate
>Business Development Associate